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The Timberland PreciseFit mall activation took place in an upscale mall in 5 markets. The program included a stationary mall-based consumer event to experience, interact, and try on the Timberland PreciseFit system in a variety of footwear models. direction participated in this program in conjunction with Boulder-based Action Marketing Group (AMG). direction’s role in the Timberland PreciseFit program was to support AMG’s lead development of this program and coordinate in-market and on-site responsibilities.

direction provided the on-site, in-market managers who were responsible for the event set up, inventory management, and leading interaction with consumers and the product. direction also organized individual event reporting, event brand ambassadors, post-program teardown and shipping logistics.